Flower varieties & young plants

BilatHandel

Distribution of flower varieties and young plants

Since 1995 we have been the official, exclusive representative of the company ROSEN TANTAU in Russia, Ukraine and Belarus. ROSEN TANTAU is one of the leading rose breeders in the world, the headquarters of the company are located in Uetersen/ northern Germany, next to Hamburg. On site new cut- and garden-rose varieties have been selected for more than 100 years, within a continuously ongoing breeding process. Over the decades ROSEN TANTAU has selected and launched many commercially successful, world-wide known rose varieties as, Freedom®, Revival® and Maritim®, to name only a few.

Since the year 2014 we have been as well the official - and for gerbera exclusive - representative of the company HILVERDA FLORIST in Russia, Ukraine and Belarus. The company is one of the leading flower breeders from the Netherlands with a huge flower type & variety portfolio and is located in De Kwakel, next to Amsterdam. With a market share of around 70% HILVERDA FLORIST dominates the world market of commercially produced gerbera varieties.

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135

Long-standing partner companies

290

Varieties brought in the market

25

Years in the flower industry

Flower types

Distribution of young plants for professional flower producers 

Our cut roses – a huge variety portfolio

Powerful young plants for strong cut roses

Gracefully flowering garden roses

Colorful & highly productive gerbera

Elegant & exquisite alstroemeria

Flower industry

Distribution & protection of varieties on behalf of the breeders 

ROSEN TANTAU

The company ROSEN TANTAU is one of the leading rose breeders in the world. In the headquarters in Uetersen/ Germany, nearby Hamburg, new cut and garden rose varieties have been selected for more than 100 years, within a continuously ongoing breeding process. 

Our company has been appointed exclusively by ROSEN TANTAU since 1995 to serve the markets and professional cut rose producers in Russia, Ukraine, Belarus and further countries from the former Soviet Union. 

Many of our partners are able to produce own young plants locally and we provide to them the access to newest genuine ROSEN TANTAU variety selections.

Our distribution activities go hand in hand with the plant variety protection of ROSEN TANTAU in the named countries, in particular against unauthorized propagations of varieties

Learn more about the company ROSEN TANTAU:

ROSEN TANTAU

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HILVERDA FLORIST

The company HILVERDA FLORIST from De Kwakel/ The Netherlands, nearby Amsterdam is one of the leading Dutch flower breeders with a huge flower-type & variety portfolio. 

Our company has been appointed by HILVERDA FLORIST (former FLORIST HOLLAND) since 2014 to exclusively serve the markets and professional cut flower producers in Russia, Ukraine, Belarus and further countries from the former Soviet Union.

From the very wide flower assortment of HILVERDA FLORIST we have specialized into cut gerbera and alstroemeria. 

Around 70% of commercially produced cut gerbera varieties in the world come from the HILVERDA FLORIST breeding program. 

Learn more about the company HILVERDA FLORIST:

HILVERDA FLORIST

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Distribution & protection of varieties

Licensed production: a win-win-story for the producer and breeder

Many of our partners, who produce cut roses in industrial scales, are able to propagate young plants locally at own facilities, as soon as replantings and new plantings are scheduled. 

In this case we provide to the producer:

  • support to source clean starting marterial of the requested varieties for the propagation;
  • know-how transfer and training for the propagation staff for high propagation results and low failure rates.

On behalf of the breeder, in the present case, we take care that transnationally valid royalty contracts are being concluded, and the royalty fees for the propagated varieties are being paid by the producer.  

In total: a real win-win-story for both, producer and breeder. 

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